OPPO entered the smart wear, MIM ushered in a good opportunity for development!

Recently, OPPO released the OPPO Watch smart watch, announcing its entry into the smart wearable industry.

As the first attempt of OPPO on smart watches, OPPO Watch offers a variety of different models, including 46mm, 41mm and stainless steel version. Its dial adopts rectangular design, 3D ceramic bottom case, integrated metal middle frame, especially the dial adopts hyperbolic design, which has become the most eye-catching product highlight.

As a concrete manifestation of the "Electronics +" trend, wearable devices have gradually completed market cultivation in recent years, and terminal brands such as Apple, Xiaomi, and Huawei have continued to launch corresponding products. The booming smart wearable market has also brought considerable development opportunities to the MIM (metal powder injection molding) process.

▽ MIM is full of presence in the field of smart wear
Smart wear is a wearable portable computing device. In order to allow users to wear it comfortably throughout the day, the design of smart wear must overcome the sense of foreign objects-small size, light weight, and ergonomic housing. This means that smart wearable parts have the characteristics of small, three-dimensional complex shapes and special performance requirements.
Therefore, the MIM process is highly sought after in the field of smart wear that is required to be "small and compact in size and capable of withstanding quality". At present, the MIM process is mainly used in the manufacturing of smart watch cases and bracelets.
For the parts with complex structure, the MIM process is extremely advantageous—near-net-shape, almost no waste, and the complex parts can be mass-produced at low cost only by developing the corresponding mold according to the product.

▽ Smart wear is about to usher in a breakthrough of 100 billion market
In the past few years, the global smart wearable market has grown slowly. But in 2019, the smart wearable device market began to return to the industry.
According to a survey report released by market research organization IDC: Global shipments of smart wearable devices in the third quarter of 2019 were 84.5 million units, a year-on-year increase of 94.6%, setting a new record for single-quarter shipments. Even in the sector stocks since the Spring Festival of 2020, the smart wearable sector has continued to rise by about 2% -3%.

In addition to the signs of "rejuvenation" in the market, there are two great gods with smart wearable devices in the future-AI and 5G.
According to the report of Markets and Markets, the second largest market research institution in the world, the global smart wearable AI market will reach 42.4 billion US dollars (295.6 billion yuan) in 2023. Smart wearable devices supported by AI algorithms may become the main force "market. On the other hand, as the mobile Internet continues to mature and the advent of the 5G era, as the next hotspot of smart terminals, the application of smart wearable devices in the future will be more extensive.
The characteristics of the MIM process are in line with the trend of sophisticated and high-end consumer electronics. It is foreseeable that the penetration rate and market size of the MIM process in the field of smart wear will also increase in the future.（Reprint）